

The Merch Mistake 90% of Companies Make (And How to Fix It)
The Merch Mistake 90% of Companies Make (And How to Fix It) By Maranda Van Dam, Director at Fancy Inc. Let’s talk branded merchandise. You’ve seen it—pens that leak, t-shirts that shrink after one wash, keychains that snap before lunch. If you’ve ever ordered promo gear or uniforms on a