By Maranda van Dam, Director.
When I first scribbled down the phrase “Your Name, Our Game” on a napkin during a late-night brainstorming session, it wasn’t just a catchy tagline—it was a promise. At Fancy Inc, we’ve built our business on the belief that branded merchandise isn’t just about slapping a logo on a pen or a tote bag. It’s about carrying a story, a mission, an identity. Your name—whether it’s your company, your team, or even your personal mark—becomes the heartbeat of what we do.
I’ve always believed that the best businesses don’t just sell products; they forge connections. Think about it: a coffee mug with your logo isn’t just a vessel for caffeine. It’s a morning ritual, a conversation starter, a quiet reminder of who you are and what you stand for. “We don’t just make things,” I often tell our team. “We make moments.”
Take one of our recent projects—a custom run of notebooks for a startup celebrating its first anniversary. They didn’t just want their name on the cover; they wanted their journey etched into every detail. We worked with them to weave their founding date into the design, a subtle nod to their grit and growth. When their founder held the finished product, she said something that stuck with me: “This isn’t just a notebook—it’s proof we made it.” That’s the kind of impact we chase every day at Fancy Inc.
But let’s talk about the “game” part of our slogan for a moment. To me, it’s not about competition—it’s about mastery. It’s about the craft of turning an idea into something tangible, something you can hold and share. Our game is listening, imagining, and delivering in a way that surprises even our clients sometimes. I’ll admit, it’s not always easy. Supply chains twist, deadlines loom, and creative blocks hit. But every challenge is a chance to prove that your name isn’t just our job—it’s our obsession.
I’ve been in this industry long enough to see trends come and go. Swag used to be about volume—how many keychains could you hand out at a trade show? Now, it’s about meaning. People want items that matter, that last, that say something. And that’s where we thrive. “Give us your name,” I tell our clients, “and we’ll give you a story worth telling.”
As we look ahead—I’m writing this on March 25, 2025, with a cup of tea in one of our own branded mugs, naturally—I’m struck by how much this simple idea still guides us. Your name isn’t just a word to us. It’s a legacy we’re honored to help shape, one thoughtfully crafted piece at a time.
So, what’s your name? And how can we make it our game? I’d love to hear your thoughts—drop a comment or reach out. At Fancy Inc, the conversation’s always open.
